This week I have been mostly making masks, binging on styled shoots and reading about Pussy Riot.I’ve been thinking a lot about the power of defacement and concealment, in particular relationship to the objectification of women, specifically in the fashion industry.
I’m currently in the process of developing and launching an identity to the Common Threadz brand. The whole idea is rooted in sustainability and accountability in fashion; quality and mad products that know where they’re from. But recently, I’ve also been thinking about fashion, sex and power. I love fashion, style and sub cultures, but there is a well known predominant fixation on beauty, power and desire. I’m more interested in style without a focus on conventional beauty, and in particular power achieved through conventional notions of beauty. Especially for women. Enter the mask.
Preparing for Common Threads photoshoot next weekend, I’ve been busy making these strange dystopian bling, slightly disturbing masks for the shoot. I want to show the product in a context of anti fashion; as in against the objectification of people, women in particular. Face should not be so important, so what about some surreal humor into the mix? Alongside, this thinking I’ve been getting me some visual and design research. There is some stinkin visual mayhem out there!